Vector - Art that uses geometrical primitives such as points, lines, curves. This image is different from a raster or bitmap, which is composed of dots. This is the best format as the image can be enlarged without any loss of detail. Usually from a drawing program such as Illustrator.

Raster – A raster graphic object, such as a Bitmap, JPEG, or GIF, is not scalable like a vector graphic. Although the raster image can be resized, it is limited to the fixed pixel-by-pixel information. Once resized, an image loses that information, either by over-estimating what values should be used when the image size is increased, or throwing values away when the size is decreased. Usually from a program such as Photoshop.

Bleed – Means the image or colour that extends over the trim area. The bleed area will be trimmed off.

CMYK – This stands for the four colours used in producing multiple colours, such as images. C for Cyan, M for Magenta, Y for Yellow & K is the Black. When these four colours are mixed together they produce all the colours used in traditional printing.

RGB – Is an additive colour model used in colour monitors, conventional photo film and paper, some printers like ink jets. This colour model in which red, green, and blue light are added together in various ways to reproduce a broad array of colours. When these 3 colours are mixed they create full colour. All RGB files should be converted to CMYK before sending.

Screen Printing – These colours are printed as single solid areas or when the four colour process (CMYK) is unavailable. The colour is a cleaner and brighter colour as its not mixed with other colours like the CMYK process.

Sublimation – A printing process in which the colour (ink) is thermally converted to a gas that hardens on the texture. Often used on Stubby Holders & Mouse Pads.

DPI – A measurement of linear resolution for a printer or scanner. For eg. a resolution of 300 dpi means that there are 300 dots across and 300 dots down. The higher the number of dots creates a finer resolution.

Pantone – This colour formula guide provides an accurate method for selecting, specifying and matching colours. Its known worldwide as the standard language for colour communication from designer to manufacturer to retailer to customer.

Vignette – An illustration or panel of colour that fades gradually away until it blends into the lower colour or paper.